Raabel is the result of many years of soul searching for its Founder, Madhur Abhishek Bharwani, who graduated from the National Institute of Fashion Technology, Mumbai and started her career as a fashion journalist with Vogue India, before moving on to Grazia India.

Born in Lucknow, to an artistic mother and dynamic father who together ran a traditional jewellery business, where the focus was very much on retailing diamonds and gold, the foundation had already been laid for Bharwani’s foray into silver jewellery.

Her childhood fascination with jewellery, coupled with a dominant entrepreneurial gene finally caught up with her and found a voice in Raabel. “In a country obsessed with gold, buying a beautiful piece of jewellery purely for its aesthetic appeal and craftsmanship takes a backseat and ‘investment’ becomes key. More often than not, women don’t end up buying what they actually like”, laments Bharwani.

“That is something that has always saddened me, especially because we are a country that produces some of the most beautiful and exquisite jewellery in the world,” says Bharwani, who wants to create a guilt-free and stress-free jewellery experience that allows women to express themselves and indulge in what catches their fancy.

At Raabel, it is our stated mission to ensure that heritage silver jewellery becomes a part of the everyday Indian woman’s daily life. Heritage jewellery is not meant to be stored in lockers, hidden away and out of sight; it is to be worn and adorned, for the world to see.